Janebi

A request from the « Janebi » team for a website redesign!

Until a few years ago, a redesign project mostly consisted of making the website more attractive, and design teams focused on the business owner’s preferences. Today everyone agrees that the main focus of an interface redesign should be users’ preferences and behaviors.
« Janebi » redesign project was kicked off by making a list of the current website’s problems and requirements, insights into user behavior, and the roadmap envisioned for « Janebi ».

After composing a complete list of new features and data structures for all sections, it was time for a new data structure in Menus.
After analyzing the number of clicks on the old website’s menu, data collected from our questionnaires, and ideas we developed from our competitors, we came up with a new combination of menu items and submenu items.

Research, Observation, Investigation, and Analysis

One of the most important redesign tasks in this project was the ‘‘search’’ module revamp, which involved designing questionnaires and reviewing Google Analytics data to get a clear sense of users’ most important needs. In other words, « Janebi » users were our beacon in this stage of the project.
One of the curious points discovered by reviewing Google Analytics data was the unusually high bounce rate on the most viewed pages of the website! The question was ‘‘Why don’t users stay on these pages, aren’t encouraged to add items to their cart, or don’t even look at related products?’’

In short, we were looking for a better understanding of user behaviors through different methods. Considering the large community of « Janebi » customers, we decided to design a questionnaire with various questions about all the departments. The goal was to find the answers to our questions without being overwhelming or tiresome.

After getting enough responses, it was time to analyze the obtained data using tools like Google Sheets, Notion, and Excel.
With all the data and analysis, we came up with a list of ”Users’ real needs”.

After composing a complete list of new features and data structures for all sections, it was time for a new data structure in Menus.

To come up with a new combination of menu and submenu items for the new website, we analyzed the number of clicks on the old website’s menu, data obtained from questionnaires, and ideas from looking at our competitors.